Weinraub Media

Mitch Weinraub

An evangelist and technical expert who has led the invention, design and deployment of new media technologies for both consumer entertainment and enterprise. A demonstrated and energetic leader of teammates across all levels from front line to senior staff. A proven executive who has built and transformed media and technical organizations and managed executive level relationships.

Key Accompliments

  • Led the creation and deployment of the Evoca TV Pilot ATSC3.0/streaming set-top-box
  • Helped lead the transformation of Sling TV’s product group to an empowered cross-functional team structure
  • Built and deployed three of the first Android TV based set-top boxes in the US
  • As in-house entrepreneur, created and launched the award winning, AirTV brand of consumer TV devices
  • Updated Dish Anywhere mobile app with live streams, serving over 20 million video streams per month
  • Led project to add dynamic ad insertion to Dish’s VOD system, doubling content and generating more $1m a month
  • Launched the nation’s first multi-channel live-linear dynamic ad insertion system generating over $100m a year
  • Updated mid-sized MSO product development in preparation for successful sale to Time Warner Cable

Speaking

  • Consumer Electronics Show – January 2006 – 2008, 2012, 2016 – 2019
  • TV of Tomorrow – 2019
  • Cable Next-Gen Technologies – 2019
  • Parks Associates Future of Video Conference – 2018, 2019
  • Digital Hollywood LA – 2005 – 2008, 2010, 2017
  • National Cable Television Association – Cable Show – 2009
  • Society of Cable Television Engineers – Emerging Technologies, 2007

Experience

Evoca TV – Englewood, CO – VP Product Management                                                         

  • Leading the effort to build and deploy new hardware and software products for ATSC3.0/OTT service
  • Built and deployed the Evoca TV “Pilot” set-top-box, the first Android TV device to support Next Gen TV  
  • Evoca provides a new way to watch TV in Boise, Phoenix, Denver, Portland, Salt Lake City and Colorado Springs

Weinraub Media llc. – Englewood, CO – Executive Consultant                                             

Sling TV / DISH Network – Englewood, CO – Dir. Advanced Video Products           

  • Created and launched the award winning AirTV brand of consumer devices for cord cutters
  • Developed strategic roadmap for Dish/Sling dynamic ad insertion systems
  • Led Dish Network video product development and management teams including advanced CPE and TV Everywhere                                   

BLOCKBUSTER LLC – Englewood, CO – VP Product                                                                 

  • Led Blockbuster’s $120m/year DVD and Blu-ray disc-by-mail business. Team included 200 employees in 20 locations across the US
    • Full P&L responsibility
    • Rolled out new iOS and Android applications with over 100k downloads in three months
    • Increased trial subscriber conversions by 50%; decreased fraud-failure by 60%

INSIGHT COMMUNICATIONS – Louisville, KY – VP Product Dev                                

  • Led development and deployment of new consumer technologies for the ninth largest US cable operator
  • Owned multiple major efforts including transition to IPTV, advanced set-top boxes, new user interface, interactive applications and companion/mobile applications
  • Supported successful sale and transition to Time Warner Cable in 2012

COMCAST MEDIA CENTER – Centennial, CO  – Exec. Dir. Product Dev                                 

  • Senior leader of 500-person division of Comcast Cable Corporation
  • Led content creation, management and distribution services generating $40m in annual revenue
  • Focused on products supporting the cable industry’s roll-out of streaming, VOD and interactive television services
  • Guided CMC’s support of the 2008 Democratic National Convention including direct coordination with the DNCC
  • Analyzed multiple investment opportunities for Comcast Interactive Capital (CIC)                                                                           

PRIMESTAR– Englewood, CO – Director Operations                                                                            

  • Directed all of PRIMESTAR’s broadcast origination activities serving 3.2m households
  • Coordinated all new service launches   
  • Led team that designed PRIMESTAR’s new broadcast operations facility
  • Implemented new services including localized weather and out of market sports packages (NBA, NHL, MLB, NCAA)
  • Managed all employees in the broadcast operations department
  • Coordinated PRIMESTAR’s transition from analog to digital satellite service

                                   

Publications and Patents

  • Regular contributor to SCTE Weekly News Briefs, 2013-2014 
  • Connecting Cable’s Network and Applications, published by the National Cable Television Association, April 2009
  • Emergency Preparedness: Essential Elements for Business Continuity of Broadcast Video Delivery, published by the National Association of Broadcasters, April 2009
  • Complete Media Management Agents: A Strategy for Evolving Today’s Media Companies, published by the Society of Cable Television Engineers, January 2007
  • Universal Access to On-line Services: An Examination of the Issue, published as Chapter Six in
  • The Digital Divide, Benjamin Compaine, Editor, MIT Press, July 2001
  • Patents 8,037,496; 8,646,006; 9,032,443; 9,462,355 and 9,769,545 “System and Method for Automatic Authoring of iTV Content”
  • Patents 10,743,041; 11,368,727 “System and methods for facilitating adaptive content splicing”
  • Patent Application (20,060,230,427) “Method and System for Providing User Interface”